Chatbots are revolutionizing customer service, turning user experience more dynamic by reducing the number of steps and creating a closer bond between customer and brand. This tool has been gaining more ground in business especially in the area of retail that can meet the customer’s needs without its need for access to a second application to make a purchase on the internet.
With payments embedded directly into the bots, customers do not have to leave the message application to complete the purchase or reservation of a hotel, thereby increasing the online conversion rate.
By adding a bit of Artificial Intelligence (AI), chatbots have the ability to self-learn, so that in the near future they are more tailored and complete leading the client to get what they want more efficiently. All of this generates data and statistics that can be used to improve customer supply and purchasing trends, leading to the second trend, Big Data Analytics.
Big data analytics
The way data is growing in the world is scary, did you know that 90% of all worldwide data (mainly digital) has been generated only in the past 2 years? This information shows the gigantic growth of user-generated data. it’s no use having data if we can not analyze and extract some important information from it, that’s where Big Data and big data analytics come in.
Big data refers only to the huge amount of data present in our lives. Big Data Analytics (BDA) is an extremely useful strategy in the making of more agile and strategic decisions, bringing us benefits such as cost reduction, better business decision-making, and new products and services, with the ability to assess needs and customer satisfaction. Through analysis, comes the power to offer customers what they want.
Much of this data comes from the Internet of Things (IoT), which is our third trend.
Internet of Things
The Internet of Things (IoT) is a network of physical devices such as vehicles, buildings, refrigerators, coffee makers, washing machines, TVs and other objects that have embedded technology, sensors, and connection are capable of collecting and transmitting data.
The Internet of Things connecting multiple devices can provide us with better water systems, a better and smarter traffic system, automate tedious tasks of our routine, all of which promises to solve city problems and turn cities into real Smart Cities.
However one of the concerns with so much data browsing around is the Security side, and a new technology has emerged bringing more security and transparency to the transactions, let’s talk about this new trend, The Blockchain.
The blockchain is a technology that, in addition to fueling the crypto-currency industry, is poised to revolutionize all industries that deal with authenticity or means of payment. It’s a very promising technology and all tech giants are eyeing it, according to Google, bitcoin is the second most searched word of 2017. Many organizations, such as IBM, Microsoft or Oracle, are already introducing technology blockchain into their business and services.
Last but not least we are going to talk about a technology that we have already seen in many movies and that is nowhere to stay the Augmented Reality.
Augmented Reality (RA) or (AR) is the integration of virtual information into real-world views. Many companies are betting on augmented reality as the next big platform of the future. Apple surprised us with ARKit, a toolkit for iOS 11 that puts virtual objects in the real world, Google has developed ARCore, which brings together tools to implement augmented reality on current Android devices, Microsoft introduced HoloLens which proved to be one of the biggest innovations of recent years and is proof to how the company really knows how to innovate and create unique products by making everyone excited about E3 2015 with the presentation of Minecraft using Hololens.